This was a photo shoot done for Assistability, a Calgary business that sells, services and rents mobility equipment & home health products. The photos are meant for publishing in The Spin Magazine . It included both lifestyle photos and typical product photography in a studio setup, on this occasion on location.
Magix is a power chair with a plethora of features which would require quite an extensive set of photos to illustrate, and below you can see a few. Some shots show extreme situations the power chair can handle, but also typical, more common challenges that it handles graciously.
Every single product has it’s own specifics and this was no exception. Occasionally there’s a human component and a demonstration on how a product can be used, and when done professionally it helps a lot. This time around, having an actual person with a real handicap was the perfect setup.