Enchant Watches – Swiss Standards – Canadian Made
Unique wrist watches. Limited series.
Creative Session.
Category: Lifestyle
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Professional Product Photography – Why ?
Why – Professional Product Photography ?
First, here’s the big picture.
Product photography is the process of creating high-quality images of products to showcase them on websites, social media platforms, or other marketing materials. The goal of product photography is to make the product look as appealing and attractive as possible while accurately representing its features, details, and colors.
1. Great photos are the highway to conversion.
I cannot emphasize enough the photos of your product are the biggest chance you have to make an impression in an online world. To sum is up, its where the rubber hits the road. Those images must reflect the full potential of your project, the fruit of your labor, all the hard work, all the development, all the planing, problem solving, packaging, shipping. The only other think more important to your success is how the product performs in the hand of your clients.
2. Give confidence – be clear, prevent confusion.
Assuming your photo are covering most aspects of your product, with a great variety, lifestyle, in use, examples there should be minimal confusion on what the product it or can do. With all features clearly laid out, have the confidence your clients are confident themselves on what they are buying.
3. Good photos answer questions & preemptively reduce inquiries.
Your customer service load will be reduced. The thickness of a yoga mat, the texture of a fabric, the way parts fit together.
4. Best tool to qualify your clients.
The photos will filter out the clients that may not benefit from your product. It may be tempting to sell more, cover more needs with your product than you should, reach out to a wider audience, but if over stretch the abilities of your product and it will end up in the hands of clients that will be disappointed, they will expect too much.
5. Your best advocate.
The photos will speak for themselves. They will do the hard work more than you will ever be able to. They will be a tireless tool. Your photos will be there for you representing your product, no need to repeat yourself. Take full advantage !
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Pharmacy Rx Product Photography
Pharmacy Product Photography
Lifestyle photography aims to capture candid and authentic moments of people’s everyday lives, engaging in activities, displaying genuine emotions in familiar environments such as homes, parks, or streets, rather than in a studio setting.
We are looking for authenticity, we try to avoid posed looks. The aim is to tell a story by documenting real-life situations and interactions. Lifestyle is a highly personalized and tailored to the client and the product being photographed. The setting is a familiar environment, such as homes or outdoor locations, which should help the potential client visualize better the product. Marketing materials are better with a a model even if it is just a hand model.
Overall, lifestyle photography offers a refreshing and genuine approach to capturing moments and preserving memories, making it a popular choice for individuals, families, and brands seeking a more authentic representation of their lives or products.
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Bluetooth Earbuds
Studio, Lifestyle and Graphics
This is the full set, we can offer both studio and lifestyle product photography. Lifestyle photography increases considerably the chance for a conversion. Its role is to illustrate possible use, real life use but most importantly inspire the client.
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Swearit Sports Bra
Swearit Sports Bra
An avid entrepreneur and friend ask for help with this project. It was a real pleasure to work with this group of talented models.
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Wolks Lacrosse Backpack
Lacrosse Backpack – Sports Equipment Product Photography
This is a full set of photos covering the most important aspects of product photography, from white background to lifestyle.
White Background
To start with: white background. You cover the basics with this, and many times it’s all you need.
White Background with Props
To build on white background photography a set of photos with props becomes really helpful. It will illustrate better: the shoe compartment, straps, capacity, extra pockets, zippers, all come together to generate a bigger picture. You can win your client this way faster. Further down the line it prevents unnecessary returns. If expectations are set and met, you should be confident on your sales.
White Background with Model and Props
Excellent ! You really want your product to succeed ! A model, even in studio, will show how your product fits, how it works and how it feels. A model doesn’t have to come from an agency or directly from a fashion show. It should match with your target audience though. You probably see quite a few images out there with fake models showing faked in products. Most customers will be able to tell if something is off and you set yourself for failure and excessive returns in the very near future. Real model with a real product builds confidence and confidence helps conversions.
Info-Graphics – Specs, Features and Benefits
Info-graphics will let your client get some further details. We are talking about features, benefits and specs.
In particular black items can be a bit tricky to shoot but a pro photographer should be able to bring out the detail. When you have enough photos, you covered your basics, it doesn’t hurt to do a collage of features to point out the best this backpack has to offer.
Lifestyle Photography
With lifestyle hitting now in the big leagues. Lifestyle photos compliments the white background set. The size of the backpack, intended real use will be better illustrated this way than just a line of text. When a potential client looks at this segment they should be able to picture themselves in using the backpack. These images reinforce the message from the previous sets.
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Personal Protective Equipment
Personal Protective Equipment
There’s no better way to illustrate product than to show it in action. I’d say, if you had a single photo’s budget, this is what you should go for. With a bit of careful staging, and just a touch editing, your product will show in all it’s glory, at its best. Et voila !
Protective Equipment – Lifestyle
Protective Gloves
Protective Glasses
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Weighted Comforter
Weighted Comforter, Lifestyle and Studio
This project hits all the major points of product photography done right. Studio photos show a neutral look of the weighted blanket while the lifestyle shows possible and probable uses. They complement each other. If in studio you may not be able to tell the relative dimensions or the general feel, lifestyle does exactly that.
